Rossalvi is the Founder and CEO of all in one Consulting Agency that specializes in Business Marketing and Branding, based out of New York. She helps entrepreneurs and small business owners position their brand as Premium. With lots of experience working with international marketing & sales for multi-million global brands for over a decade, she knows what it takes to position a brand not only nationally, but internationally. She learned business strategies and consulting from a very young age through her family’s consulting business, and has continued to grow her knowledge through corporate and now her own consulting business.
Q: What's your background, and what are you working on?
I love talking about my background. My name is Rossalvi Marte, it’s hard to pronounce by many people because it was made up by my parents. I was born in Providence, Rhode Island and moved to the Dominican Republic when I was about 3 months old. My parents wanted the best for me, and despite the sacrifice, they provided me with a high-quality education. Since I was 9 years old, I knew that I wanted to study International Business and move to New York, which I did, to chase the American dream.
I learned business strategies and consulting from a very young age through my father’s consulting business. I remember I used to help my parents design logos and presentations for pitching projects. Later, I continued to grow my knowledge through corporate. I had the pleasure of working with international marketing & sales for multi-million global brands for over a decade and it was indeed my passion.
During the pandemic, I took the decision to leave the corporate world to focus full-time in my consulting agency.
Now, I am the Founder and CEO of an all-in-one consulting agency that specializes in Business Marketing and Branding, based out of New York, and I help entrepreneurs and small business owners position their brand as Premium.
Q: What motivated you to get started with Rossalvi Marte?
During the pandemic, I had already started planning what I really wanted to do in life and what story my children would say about their mom. Due to my busy schedule, I had no time to spend with my children besides rushing them through dinner and bath time to wake them up super early the next day to do it again and again. I was one of the many moms that longed to take their children to the library during the week or extracurricular activities. I knew that if I continued working at corporate, I was not going to be a present mom as I wanted. After many months having this internal battle, I took the decision to leave the corporate world to focus full-time in my consulting agency and be present for my children. Running my own business from home is convenient because I can get people to help me and be the present mom I wanted to be.
Q: How have you attracted clients and grown your brand?
Omnichannel marketing strategy is the key, I come from "old-fashioned, traditional marketing" which I love, and I worked in companies that did not use social media to position the business internationally, it was done through referrals, trade shows, networking, cold calling and that same strategy I apply in my own consulting agency. I have done cold calling, used social media, referrals, radio, networking groups, visibility, and PR strategies and more. It is hard for me to only use one channel when I love traditional marketing as well as modern-day marketing.
Q: What are your goals for the future?
We are working on a brand for the Hispanic market specifically for female founders that are already over the DIY stage and are ready to implement everything they already have but lacked accountability, clear strategy and action plan. At the same time, we are working on the separation of our business brand vs the personal brand because we have a strategy in place that we want to implement in 2022 for our different sub brands.
Q: What are the biggest challenges you've faced so far?
Dealing with imposter syndrome aka insecurities is the one thing that I always check up on what is triggering those thoughts. Health has gotten in the way since I faced some post COVID-19 issues; however, I'm taking one day at a time.
Q: What's your advice for female founders who are just starting out?
One of my mentors; Jenna Kutcher, quoted someone that I can't remember, but the message was that once mentioned to us, it was better done than perfect and that we can't compare someone else's middle to your beginning. It was a small group and I would never forget that day because there were a lot of female business owners that “had it figured it out” and I didn't, so that lesson really helped me.