Five years ago, Alexandra's patience had ran out. She had watched as her colleagues' valiant attempts to take control of their future and success failed time and time again.

She saw how success continued to elude her colleagues, families and entrepreneurs who had set up hotels to support their families and their futures. She, together with her founders, created Triptease to drive dramatic change for hotels, supplying them with the tools they needed to take back control and become masters of their own destiny.Alexandra is a data geek and a financial analyst by training. She's now Chief Customer Officer, Board member and GM Americas for Triptease. She's the mother of three, perennial student, ravenous foodie and off-the-beaten-path traveller.

Q: What would you like to see your team accomplish in 2019?

Deliver more. Cost less. Retain more. Sell more. Our sole objective is to make a material difference in each of our client's lives by delivering more at lower cost. If we do that well, we'll retain and sell more clients.

Our sole objective is to make a material difference in each of our client's lives by delivering more at lower cost.

~ Alexandra Zubko

Q: Who is your role model or hero? 

I don't have enduring role model or hero; my role model changes as I grow and set stretching goals for myself. Right now, it's Michelle Obama. I'm finishing "Becoming" and, not only is it well-written, but she's refreshingly honest about the sacrifices she is making as a working mother and wife.

Q: What is your favorite book?

Richard Halliburton's Complete Book of Marvels.

Q: Do you use any specific method or system to run daily operations?

We're experimenting with Asana. I've used worklife.com and small-improvements.com before, as well.

Q: Looking back - if you could advise a younger version of yourself to do something different - what would it be?

Resist the shackles of perfection. For thirty years my aim was to be perfect, beyond reproach, in my academics, during my career and in the way I carried myself. I should have solved for something less elusive and more productive when I was younger. Have fun; worry less.