Jennifer Rae Stine, President of Fortune Web Marketing, knows how to “Rock the Web”. Utilizing the latest strategies and techniques, her firm specializes in increasing the digital presence for every organization they work with. Jennifer holds a B.A. in Telecommunications, with a minor in English, from The Pennsylvania State University, as well as an MBA with a Specialization in Marketing from The New York Institute of Technology.
Jennifer applies over 20 years of experience in the Internet Marketing realm, venturing out on her own in 2007 to begin Fortune Web Marketing. Well versed in technology and multiple coding languages, as well as expert content writing, she brings a unique skill set to her team.
Previously, Jennifer worked for large corporations such as Thomson Reuters, managing their online presence, search marketing and web development strategies. Fortune Web Marketing is recognized for their experience and extensive work within many industries including Textiles, Janitorial, Facilities, Distribution, Manufacturing, Retail and more. You will often find Jennifer presenting at industry related conferences and frequently published in leading industry publications.
Q: What inspired you to found Fortune Web Marketing and what were the main challenges you faced?
To be honest, I was a young woman in corporate America working in the financial services industry in NYC. I did this for 10 years and although I had wonderful mentors, the last few years with new managers in place, I faced a lot of discrimination and favoritism. It seemed like a dead end and unfair. I thought perhaps I could do better for myself on my own. I had an opportunity to start something that I knew I could make successful and I did it.
Q: Did you start the venture alone?
I had a business partner at the time, it was just the two of us.
Q: In your opinion, what are some key opportunities in the digital marketing space going forward?
Video production and marketing as well as big data and personalization along with artificial intelligence (AI). Paying attention to the omni-channel is also very important. The easy wins, especially for marketing during a pandemic are a robust social media marketing strategy, a new and well-designed website and reinvigorating email marketing efforts.
Q: What's your business model, and how have you grown your revenue?
Although we take our skill sets across a wide variety of industries, we have been successful with honing in on several industries where our services as well as knowledge are needed. We have quickly become known as the “digital marketing experts” in those vertical markets and pride ourselves on knowing their audiences and buyer personas well. But it goes beyond that, we know the software our clients use, the suppliers/manufacturers they purchase from, their go to market models and the overall dynamics of their business. When we invest ourselves in a specific industry we do it completely and are in it for the long haul.
Q: Do you think luck played a role in the success of Fortune Web Marketing?
Not really. Luck is for the lucky. Success is for the determined and hard working.
Q: What are your goals for the future?
We are starting a video production arm of the company, as that was the only missing component to our overall portfolio of services. We are very excited about that! We are also looking too further strategic partnerships with eCommerce development companies and grow our personalized marketing options.
Q: If you had to start over, what would you do differently?
Not one thing. The good and the bad define who we are, where we are and what we are going to make of it in the future.
Q: Can you talk about one woman who has impacted your life?
My grandmother (Nana). She passed away when I was young but I learned more from her by the time I was 9 than from anyone else in my life. She was a tough cookie, a smart, hard-working single mother, yet compassionate and loving. She took every hardship she was presented with and handled it with dignity and grace. I will never forget her and her influence on me has been tremendous.
Q: What are your favorite books?
Ernest Hemingway, John Steinbeck, Stephen King, Anne Rice, Edgar Allen Poe, Maya Angelou (poet) and Paulo Coelho.
Q: What's your advice for female founders who are just starting out?
Stay the course, there is always a plan B, but never a plan to fail.