Not only is a T-shirt a staple casual wear piece, but it can also reflect your unique personality and character. People are now looking for custom-made T-shirts that can make a statement. Fortunately, the t-shirt printing industry is expected to grow significantly by 2025. T-shirt printing is also cheaper than it used to be in the olden days. Therefore, it is an excellent side hustle to start as you plan to transform it into a full-blown business. Keep reading this article to learn how to start a T-shirt business from your home.
Carry out market research
The first step to starting your T-shirt business would be to look for a specific group that would enjoy your products. There are many ways you could conduct comprehensive market research and find a niche where you can push your printed shirts. For instance, you could visit various subreddits and check on the user engagements or use the Facebook audience insight tool to assess the size of your target market.
Develop a viable concept or design
The next order of business is to come up with a design for your printed T-shirts. If you are feeling stuck and don’t know how to create a good design, you could start by Googling the current trends in the market. Ensure your concept reflects your brand values and company identity.
Draft a business plan
An essential step to starting any business is to draft a business plan, which will act as your roadmap. Your business plan should contain your budget, your target audience, marketing strategies, and how you plan to finance your T-shirt business. Please don’t forget to include your business name, which should give you enough wiggle room to expand in the future.
Invest in a good printer and printing materials
You can’t conduct a T-shirt printing business without a quality printer, ink, and blank shirts. As you may already know, quality is paramount to the success of your business. If you don’t have enough resources to buy a printer, you could consider a DTG printer for lease before your business stabilizes. It would also be best to learn how to source high-quality blank shirts and ink that won’t fade with every wash.
Consider your pricing
The price tag you place on your shirts will depend on your choice of printing technique, the size of the design, and the number of colours involved. You wouldn’t want to price your T-shirts too high that you will have unsold inventory. Pricing your products too low could also cause you to make significant losses.
Put your business out there
Now that you are confident in your work so far, the last step would be to market your T-shirt business. If you have your business website, you could market your products there. It would also help to use various social media platforms where you know you can find your target audience.
To sum it all up, you should consider five major factors when starting your T-shirt business. They include quality, design, brand, print technique and inventory. Once these moving parts work together smoothly, we guarantee you will be on the right track.