You need customers to help your business survive and grow. It does not matter whether you are new in the industry or manage a well-established company; you need to attract new customers. Along with this, you need to retain the old and loyal ones.
However, in this highly competitive industry, it is easier said than done. Every day, new businesses establish themselves and use different techniques to attract more consumers. Therefore, you must also focus on elevating your brand appearance.
To begin with, you can use the following creative advertising ideas to grab customer attention.
- Add 3D Touch To Magazine Ads.
Even in this digital age, print advertising is incredibly effective. The reason is that print ads offer a “real world” experience through newspapers, brochures, magazines, and more. Moreover, you can add a 3D touch to magazine ads with improving graphic designs.
For instance, suppose you own a yoga center. In that case, you can use the magazine's centerfolds for advertising your business. You can use center pages as a 2-page flipbook to show different yoga poses, such as center splits or triangle poses.
Using such ideas will make your brand stand out and help spark conversation about the same market.
- Try Backlit Displays
Backlit or backlight display advertisements use LED lights and frames to attract the target audience’s attention. To put it simply, Backlit Displays are like LED screens with graphics at the front and sometimes in the back also. The bright lights help in making the brand or product eye-catching.
You can use them during exhibitions, trade shows, or corporate events. The vector graphics, colors, and light settings will make the display look the part of event decor instead of direct advertisement.
- Make Use Of Animation
Videos and animated videos are paving their way in digital advertising. They are appealing, engaging, and helpful in providing a clear message to the target audience. However, you must know that 4 in 10 scrolls past digital ads. That’s the reason why you need to ensure that your animated ad is attention-grabbing in the first few seconds.
It will also give you an opportunity to experiment with different genres. For instance, you can use an animal theme to create a funny yet appealing animation.
- Sell Merchandise For Go-To Promotions
Another creative promotion idea that you can use is to sell merchandise. It will help you make money, but at the same time, people using your merchandise will be indirectly promoting your brand.
If you don’t want to sell merchandise, you can also offer it as a freebie during an event or exhibition. Likewise, you can also use your merch during volunteering or corporate social responsibility (CSR). It will eventually help improve your company's goodwill and elevate brand appearance.
Note: Commonly used merchandise includes t-shirts, mugs, and pop sockets.
To Sum It All Up!
These are some of the advertising ideas that you can try to grab customers' attention. Understand that these methods will help create a good impression on the viewer's mind. As a result, your business will enjoy a good retention rate while inviting new customers.