Digital transformation is imminent. Despite our comfort level with the digital world around us, constantly changing systems will always require an adjustment period, as management, employees, and costumes get used to the advanced way of doing things. However, if a retail business owner wants to remain competitive, the only way to move forward is by embracing the digital.

Since the pandemic, the online shopping trend has immensely grown. Buyers who once felt happy to walk through the supermarket aisles are now afraid to step in. As a result, they are now getting more and more used to online grocery shopping. Moreover, online shopping stores offer customers accurately labeled prices, home delivery options, and more attractive options.

This is why retail business owners need to adjust these fast-changing customer expectations to compete with their online counterparts. The digital transformation that they have consistently ignored has become an essential part of the transformation. The faster they adopt this change, the better the chances of retaining their customers. The first step in this process is to start with:

The Problem: Spotting Customer Pain Points

Let’s begin with discussing some of the most common customer complaints that retail business owners have to deal with and urgently find solutions. They are:

-- Pricing mistakes/ checkout errors.

-- Confusing store arrangements.

-- Few or congested checkout lines that result in long customer wait times.

-- Unhelpful staff.

However, there is a simple and effective way to deal with these problems, and the answer is the digital transformation of your retail store. So what should be your next move?

The Solution: Start With Easy and Effective Technology

Pricing mistakes and checkout errors add to most of the frustrations customers experience at the retail store. However, these mistakes aren’t always stored fruits; paper price tags do fall off after some time. Another big problem is when the price in the POS does not match the cost of the product.  

Therefore, the first place to start is with pricing. Investing and installing electronic shelf labels (ESL) will counter every problem when one employee enters a price in the point of sale (POS), and the other uses the price gun to label the product with a price tag. With the help of a single backend system managing the POS and the pricing labels, prices on the products will always be accurate at the time of shopping.

Electronic shelf tags provide you with the additional benefit of optimized pricing changes on any product in the store when you are a store manager. To know more about the role of digital price tags in transforming your retail store, find more information on and get all your answers. Additionally, with optimized pricing in your physical store, you get the ability to compete on prices with your online counterparts. Furthermore, with ELSs, you can quickly lower the costs of items that may be near their sell-by date. By doing this simple task, you’ll be attracting more customers to your store.

In Conclusion

With changing times embracing the new ways of digital transformations has become even more important for every retail business owner out there. Ignoring the importance of electronic shelf tags can hurt your business. Whereas, on the other hand, adopting this technology has a myriad of benefits for your business. So, allow your business to grow with the latest technology that ELS brings to your stores with its implementation.