Sally Glick is the CMO and Chief Growth Strategist at SobelCo, having served in the accounting profession for her entire career.
Sally Glick: I am proud to represent the brand of the firm and to have created a presence for us as a middle market organization in the highly competitive NJ marketplace. My greatest professional accomplishments include being the recipient of the NJBIZ Lifetime Achievement Award, being inducted into the NJ Business Hall of Fame, being in the Association for Accounting Marketing (AAM) Hall of Fame, as well as the AAM Marketer of the Year, and appearing on Accounting Today's list of 100 most influential people for three years.
I was also named the Northwestern University Weinberg College Merit Alumni of the year, which enabled me to deliver a commencement address that year to the school of continuing education! I am a passionate supporter of my firm and our clients, most especially those in the nonprofit community.
Q: What would you like to see your team accomplish in 2019?
Our goal in 2019 is to continue our branding efforts while reaching new, diverse demographics (diversity in culture, gender, and generation) through effective and relevant platforms. We need to be more consistent and effective in our use of social media and more efficient in our messaging to the business community. Leading double-digit growth in key niche areas is top of the list.
Q: Who is your role model or hero?
My father. He was a solo accounting practitioner, in Chicago - and we built a practice together over many years. I learned to be a good person and a good marketer from him. I am sorry I am not naming a better-known individual, but he truly was my guiding light.
Q: What is your favorite book?
A Gentleman in Moscow by Amor Towles.
Q: Do you use any specific method or system to run daily operations?
I check in each morning with my team; we review what's coming up each day - and what the rest of the week's initiatives look like. We do this so that nothing falls through the cracks and we remain preemptive rather than reactive. We juggle events, ads, newsletters, and a variety of other activities that are typical of branding and marketing for professional services firms. There are many moving parts, so we need to be in constant communication.
Q: Why did you choose your present industry at this time?
I have been in the professional services industry for my entire career, coming into my father's accounting practice after college and remaining there for many years. I have worked for a global accounting association, but have always been in the general world of accounting.
Q: What is the best/worst moment you can remember in your career?
The best moment was being named as the first women and first NON-CPA, nonbillable partner at SobelCo. What a feat! Possibly the worst moment was when my former firm, the Videre Group, merged with J H Cohn and I landed there as a result of the merger rather than as a choice. As a result of the merger, J H Cohn ended up inheriting me but it was not a good fit for either of us. Fortunately, I met Alan Sobel and the rest is history.
Q: Looking back - if you could advise a younger version of yourself to do something different - what would it be?
I would not advise myself to do anything differently but I would emphasize the importance of taking risks, accepting ownership and responsibility, sincerely engaging with others, having passion - and most of all - being kind.