No matter what type of business you might be running, clever email marketing is the key to taking it to the next level. Even though you might think that email marketing is a thing of the past, we assure you that this is not the case. Email marketing is an incredibly useful tool that will bring immense profits when used right. Alex, founder of the San Francisco email marketing agency Codecrew shows some great examples of what a good email campaign can get you with their case studies showing a 1,300 ROI for some of their clients.
Creating an email campaign might feel overwhelming, especially if you are just getting started. You need to take many factors into consideration for successful results, which makes email campaigns challenging for beginners. If you are new to marketing, you have arrived at the right place. Today we will present three essential email marketing tips that will help boost your sales number.
Top 3 Email Marketing Tips for Outstanding Results
#1 Use a Carefully Crafted Lead Magnet
The first step to starting a clever email marketing campaign that will generate more sales is building an email list that you can put to work. There are many ways to do this, and the best one is by using a lead magnet. You can think of the lead magnet as a sort of “bribe” that your website gives visitors in exchange for their email address. Don’t worry; the lead magnet doesn’t cost anything!
The most popular and successful lead magnets are digital materials such as e-books, audio files, and videos. These materials can be created free of cost. The secret to making the lead magnets work is to offer them for free. Ask for nothing in exchange other than an email address that you need to send the materials to. In addition, make sure that the lead magnet is easily consumed. For example, write e-books that are a maximum of 50 pages. No one will want to read a 500-page manifest.
#2 Always Leave Them Wanting More (Use Cliffhangers)
The challenging thing about running successful email marketing campaigns is getting people to open them. That’s not all. You have to keep them reading until the finish. On the bright side of things, this can be achieved just by engaging the readers. The question that remains is what’s the best way to do it? Here is where “cliffhangers” come in. This is an old-school copywriting technique that is designed to leave the reader wanting more.
By implementing cliffhangers into the email subject, you will spark the reader’s interest. The special tagline will let the reader know that the email contains something that might interest them, thus making them want to open it even more. Here is an example that showcases how cliffhangers can spark an interest “Sales increased by 60% after using this marketing method”.
#3 Personalized Messages
One of the most important things that email marketers can do in order to increase their open rates is to personalize the subject lines. How often do you open random emails that show up in your inbox? Now, think about how often you open those that have a subject tagline that includes something you are interested in. Notice the difference? Using personalized messages will increase the open rates by up to 50%.
Digital marketing and big data analytics make it easy to personalize emails. For example, you can use your website or social media analytics information to get an idea of what kind of topics, products, or services interest your readers. Another good idea for gathering personal data is to add a couple more fields to your lead magnet. So instead of only collecting addresses, you will also be gathering important data that allows you to create personalized email tag lines.
The benefits that email marketing campaigns bring to a business are just too many to give up. If you are not running a campaign for your business, you are losing money. The great thing about digital marketing is that you don’t have to invest too much money or time. With a good lead magnet (that is entirely free to create), you can collect all the emails you need to boost leads and revenue.