Current events have made it necessary for a lot of people to stay at home. Aside form putting a crimp on your personal and social life, it could also seriously hamper your ability to make an income. But enterprising people have gotten around the restrictions the pandemic has imposed by opening their own online stores.

Although this is a genuinely wonderful strategy to make an income while staying at home, a staggering eight out of 10 online shops shut down within two years. So what's the problem?

Capable potential business owners can be smart enough to consider all the practicality of running a business. For example, they can get excellent product materials and partner with dependable providers of consolidated international shipping services. But they could often forget to lay down the foundation of a successful online store: finding the right niche. Here's how you can discover and appropriate and profitable niche for your online entrepreneurship.

Finding the Perfect Niche

Between 2018 and 2019, eCommerce sales in the United States rose by 14 percent, representing a massive influx in both customers and businesses. In such a crowded marketplace, the only chance your fledgling store has of breaking in and breaking even is to find a profitable niche. You need to ask yourself the right questions when formulating your online store to determine the right niche for your business.

1. What's a problem you can solve?

Every great product in history answered a problem in a convenient manner. The telephone removed the necessity to physically deliver messages to another person. Refrigerator magnets allowed people to transform their fridges into bulletin boards.

Look at your everyday life and see if there's a problem that no one has offered a satisfactory solution to yet. Or you could look into a solution to problem and find out if you can somehow improve it. For example, bookmarks were already a convenient product for readers, but the inventor of magnetic bookmarks made them even more reliable. Once you identify a problem or a solution you can improve, take note of it.

2. What aren't your competitors giving?

Sometimes the best business isn't something completely original but something better than your competitors. Take a look at the products and services offered by similar business and see if they are lacking something. This gap doesn't have to be a product, but it could be a business feature. For example, if no other business in your area offers free shipping or a free consultation session, that could be your way into ingratiating your new business to customers.

3. What's the latest trend?

When you're looking for a quick way to get a large number of customers or followers, following the latest trends is the perfect method. Depending on the trend in question, you could be talking about a few dozen avid followers or hundreds of people eager to get on the bandwagon. See if there's any way you can cash in on a latest and appropriate trend by scrolling through social media.For example, if you notice an uptick in interests about affordable weddings, you can offer calligraphy and stationary sets for do-it-yourself wedding programs.

Be wary of relying solely on trends as the foundation of your business. Trends are essentially ephemeral in nature and business will significantly decrease once the public gets dazzled by another trend, if it doesn't disappear entirely.

4. What are you interested in?

Not everything about your business depends on external forces. Remember that you are a factor in your business operations as well. It's important that you are interested in what you're going to do and the products you're going to sell. Otherwise, you might run out of motivation to pursue your business. Your interest is also vital because they could dictate your skill set.

For example, if you're interested in automotive products and repairs, you might find it jarring to engage in lawn care services and similar endeavors. Make sure your heart is in your business before you open it to get the best results.

5. What's profitable and realistic?

Finally, no matter what problem you want to solve or your interest, make sure your solution or products are profitable and realistic. If the solution to the problem you've picked is too expensive, odds are you're going to have a hard time making a profit from it. Your envisioned product could be too outlandish to implement. Run your ideas through experts and determine profit projections before opening an online business.

An online business may seem like an easy way to get money quickly, but without a solid foundation and a profitable niche, you'll end up earning nothing but disappointment. Guarantee your success fore the foreseeable future by asking the right questions from the very beginning.