Internet marketing has witnessed exponential growth over the last few years. And there's no sign of slowing down. Businesses (local and international) are trooping into the internet marketing vehicle to reach their customers on the web.
The "Why" is not far-fetched. "Go where your customers are because that's where fortune lives. According to Google;
- 49% of users say they use Google to discover or find a new item or product.
- 46% of shoppers surveyed confirm inventory online before going to a store.
Digital marketing is the tool used by brands to deliver content to these consumers.
You can do the same. When you venture into online marketing, your business reaches a larger audience, you generate more leads, and with time, you see the impact on your bottom line. If that interests you, below are five golden rules to get you started.
Rule 1: Target the Right Audience.
Internet marketing has this as a hard rule. It's not about just reaching a wider audience. It's about reaching the right audience at the right time.
To be successful online, you need to recognize your ideal customers and understand what they want. You need to conduct market and consumer research to understand your audience and their preferences. Understanding your target audience will help you determine the type of strategy you will choose. That brings us to the second rule.
Rule 2: Create an Internet Marketing Strategy
You don't embark on a journey without having a direction and destination. That's not the smartest thing to do. Consider a strategy as the roadmap that leads to your goals.
A robust strategy will reflect all your actions and the decision behind them. It highlights in detail all steps you take and to what goal they are attached. Internet marketing company, Studio III Marketing can help you with your Strategy. With the right strategy in place, you will be able to evaluate the results of your activities.
Your plan will include content creation, Keyword optimization, advertisement, and social media strategy. More importantly, make sure your online strategy aligns with your business goals. That way, you can use it to drive your medium and long-term goals.
Rule 3: Start with a Professional Website
Your website is your digital palace. Make sure it's as welcoming. Most times, it's the first place your prospects land on and can make or break their journey with your brand. Try investing in your website to give a great first impression. Because "first impression last longer". A professional website is what your users find relevant and easy to navigate.
Your website should reflect your business values and provide answers to your prospects' questions. To ensure your site is useful, you should include FAQs, a blog section, about us, service pages, contact us, and, if applicable, a ticketing system. In summary, you should also maintain and create a professional image of your business online.
Rule 4: Content is King
Content is integral to all aspects of online activities. It's the surest way of building a brand that people want to interact with. The goal of content creation is to build trust with your audience.
Blog articles, ebooks, guides, videos, and infographics are content types that boost business authenticity. People share content they find valuable content irrespective of the source. You have the chance to impress with internet content marketing. Content can also help build your website authority. The more links you have from reputable sites, the higher the ranking of your website in search engine results.
The above rules are what you don't want to know later. Every business that makes fortunes online knows this from the get-go. Navigating the waters of digital marketing can be overwhelming for starters. Having an agency take care of yours is inarguably one of the best business decisions you will ever make.
Ready to give it a go? Don't go it alone. Go with experts.