“Your website is the window to your business. So you need to keep it fresh as well as exciting.” - Jay Conrad Levinson.

Did you know that 80% of people remember what they see? It is because the human brain processes images or visuals 60,000 times faster than text. That is why many companies focus on how their social media feed and website look. It helps in grabbing the attention of the target audience.

Not only this, research shows that the average time spent by a person over a site is 45 seconds only. Therefore, to keep your target audience engaged with the site, you need to ensure your site’s design is well-built and pleasing.

In addition to this, there are several other reasons why you should consider redesigning your business website. Continue reading to know more!

• It Assists Your SEO Strategy

Search engines like Google pay attention to the designing of the website in addition to the content published. If your content is of high quality and provides something new to the world, but the site is not easy to navigate, it will have a significant impact on the ranking. Understand that mobile-friendly, easy to navigate, and fast-loading sites are more SEO friendly.

Such websites are more convenient to the users and also keep them engaged. This way, you’ll be able to achieve your SEO goals.

• An Impression For Customer Service

The way you have designed your company website will greatly impact what your target audience thinks about you. In simple terms, the site's design represents how you view your customers.

If there are options for live chat, accessible CTA buttons, and proper details about what the company does, it will create a good impression on the customers. Moreover, the experts at charlotte web design suggest creating a growth-driven website. Besides, when the customers are happy and engaging with the company, it will also help improve the sales.

• Helps In Gaining Target Audience’s Trust

Last but not least, a well-designed website will help in gaining the trust of the target customers. As mentioned above, a person stays on the site for 45 seconds. If your site is complicated and poorly designed, the user will leave the site. Thus, it fails to capture their trust.

On the other hand, a well-designed site with updated information and mobile optimization will gain more trust. The user will feel comfortable using the site and will stay for a longer time, exploring what they need. In addition to building trust, it can also help elevate your sales. Or provide you more leads for the future.

Not to forget, if the customer is impressed with your business, they will recommend it to their family and friends. This way, they will help in the indirect promotion of your business. Needless to say, it will give you a supreme lead over your competitors.

To sum it all up!

Ranking higher on search engines, gaining the trust of your target audience, and leading over your competitors are some of the prime objectives of every entrepreneur. You’ll be able to accomplish all these objectives by improving your site's design and making it user-friendly.